You may ask how Google is offering its searchers more power to revise and personalize their search results.

But what is going on here and what does this mean in terms of online strategy?

Google has made it easier for the consumers to slice and dice their search results.  Clearly this feature makes it easier for the average searcher to create more powerful searches. For the business owner, this is one more step in a Google trend: the overall power of a traditional top 10 organic listing continues to be diluted.

First the top 10 organic was diluted by PPC, which put 3 results above it.