1. Facebook
Facebook is one of the most recognizable social media platforms in the world. With 2.7 billion monthly active users, more than a third of the world’s population uses Facebook. Founded on February 4, 2004, Facebook has consistently evolved through the years to fit the needs of its users and attract new ones. This includes the acquisition of Instagram and WhatsApp. Businesses can create their own pages, groups, and events. Facebook also offers targeted advertising opportunities for those who want to increase visibility to specific consumers. Businesses can also use Facebook Messenger to send personal messages to customers.