SEO (10)

Friday, 12 August 2022 13:56

Technical SEO Consultant Profile

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Technical SEO Consultant Profile

Although the profiles of consultants with prior technical knowledge such as web programmers or engineers have an easier time understanding the methodologies of technical SEO, in general, most consultants can become good technical SEOs as long as they learn disciplines such as the following:

Online reputation is the image that your business has on the Internet and that is created from the opinions and ratings of consumers who want to share the experience they have had with the service or product that your business has offered them.

Thursday, 07 April 2022 08:18

What is SEO and how does it work?

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Are you at the start of your SEO journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings, but you aren’t really sure how it works or what areas to focus on? Well, you’ve come to the right place. Read on to find out what every digital marketer should know about SEO.

Wednesday, 02 March 2022 11:11

Dofollow or Nofollow, which one to implement?

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Google analyzes both the links a site receives and the links a site points to. If a website links to low-quality sites, it can lose relevance and authority, just as by indicating relevant links, it can gain authority and become more expressive in searches.

You may ask how Google is offering its searchers more power to revise and personalize their search results.


But what is going on here and what does this mean in terms of online strategy?

Google has made it easier for the consumers to slice and dice their search results.  Clearly this feature makes it easier for the average searcher to create more powerful searches. For the business owner, this is one more step in a Google trend: the overall power of a traditional top 10 organic listing continues to be diluted.

First the top 10 organic was diluted by PPC, which put 3 results above it.

First, Google wants to see your content. Make sure you have your keywords/keyword phrases in bold in the text, throughout each page.

Second, make sure that you have an up-to-date sitemap.xml file for your site on Google Webmaster Tools. Generate a new sitemap.xml file whenever you have substantially changed the content on your website to let Google know that you have new information that Google can crawl and add to possible search results based on the new and updated content on your website. You can have many sites create a sitemap for you just use Google to search for a 'Sitemap Generator', for more information regarding sitemaps please refer to for some great information about the sitemap protocal and other bits of information that Google can utilize to aggregate and help bring visitors to your website through positive search results. If you do not know how to upload a sitemap you should go to Webmaster Tools click 'Optimize' then click 'Sitemaps'. You will need to upload your own sitemap to your server and tell Google Webmaster Tools where your sitemap file is.

Tuesday, 03 April 2018 20:26

Disavow backlinks

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PageRank is Google’s opinion of the importance of a page based on the incoming links from other sites. (PageRank is an important signal, but it’s one of more than 200 that we use to determine relevancy.) In general, a link from a site is regarded as a vote for the quality of your site.

Google works very hard to make sure that actions on third-party sites do not negatively affect a website. In some circumstances, incoming links can affect Google’s opinion of a page or site. For example, you or a search engine optimizer(SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines. First and foremost, we recommend that you remove as many spammy or low-quality links from the web as possible.

If you’ve done as much work as you can to remove spammy or low-quality links from the web, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.

Saturday, 15 October 2016 17:05

How to fix - Microdata Schema Test

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HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Here is a simple example of how to use HTML5 microdata in your contact web page:

<div itemscope itemtype="">

   <span itemprop="name">CNERIS CNERIS</span>

   <span itemprop="company">The Example Company</span>

   <span itemprop="tel">604-555-12134</span>

   <a itemprop="email" href="mailto:This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.</a>


Saturday, 15 October 2016 17:01

How to fix - IP Canonicalization Test

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In order to pass this test you must consider using a 301 re-write rule in your .htaccess file so that your site's IP points to your domain name.

If your site is running on apache server, you could put these lines in your .htaccess after RewriteEngine on line:

RewriteCond %{HTTP_HOST} ^XXX\.XXX\.XXX\.XXX

RewriteRule (.*)$1 [R=301,L]

Note that you must proper format the first line using your IP (replace X characters with proper digits from your IP) and the second line using your domain name.

Saturday, 15 October 2016 16:56

How to fix - URL Canonicalization Test

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You must consider using a 301 re-write rule in your .htaccess file so that both addresses ( and resolve to the same URL. 

- If you want to redirect to, you can use this:

RewriteCond %{HTTP_HOST} ^www\.example\.com$

RewriteRule ^/?$ "http\:\/\/example\.com\/" [R=301,L]

- If you want to redirect to, you can use this:

RewriteCond %{HTTP_HOST} !^$ [NC]

RewriteRule ^(.*)$$1 [L,R=301]

Note that you must put the above lines somewhere after RewriteEngine On line.